Multi-Stage
Launch Strategy
With advanced tracking, we determined the frequency and timing for each lead event to nurture a cold lead into a customer for their yearly program.
(hover here to learn more)
Paid Media Management
With a modest ad spend, we made the most of every click with our focus was on Meta Ads and retargeting on other platforms.
(hover here to learn more)
Lead Funnel
Creation
Due to team and technical challenges, we had to be creative on how to build lead funnels across platforms for tracking and retargeting.
(hover here to learn more)
Audience Management
List management, marketing automation, and real-time reporting for optimization was critical to the success of this multi-stage launch.
(hover here to learn more)
Run Like Clockwork
How targeted ad strategies drove 5-6X ROAS and 3-4X ROI for Clockwork’s premier programs
PROJECT OVERVIEW
Project Overview
Client/Company: Badass Marketing Moms
Role: Director of Content + Educational Programs
Timeline: Sept 2019 – March 2021
In my role as the lead ad strategist for Run Like Clockwork, I orchestrated the ad campaigns for their 10K Clockwork Accelerator Program launch, the inaugural Clockwork Bootcamp, and a suite of lead magnets like the Vacation Quiz. The goal was to build a robust marketing strategy that not only delivered high ROI but also set the foundation for long-term audience engagement and conversion.
The Challenge
Run Like Clockwork aimed to establish their flagship programs in a competitive market while maximizing return on ad spend and ensuring their tracking remained accurate during significant platform changes, such as Apple’s iOS14 update. This involved innovating ad strategies, refining content, and leveraging a full-funnel approach to boost conversions and overall program visibility.
My Approach
Strategy and Ideation: I developed and led ad strategies across Facebook, Instagram, and LinkedIn, focusing on building multiple lead and sales funnels that could engage and nurture both cold and warm audiences.
Funnel Creation & Automation: I spearheaded the creation of new landing pages and content pages, enhancing the user journey through meticulously designed marketing automation campaigns. This structured approach nurtured leads from initial contact to conversion seamlessly.
Project Oversight: Every landing, sales, and thank you page was audited for conversion optimization and tracking integrity. My oversight ensured each touchpoint in the customer journey supported the broader marketing goals effectively.
Advanced Reporting: During a time of significant change with iOS14 tracking updates, I implemented advanced tracking solutions to maintain the accuracy of campaign data. This enabled data-driven decisions and continuous optimization for better results.
(drumroll please...)
The Results
The three major launches I led were resoundingly successful:
-
Achieved a $5-$8 cost per cold lead for hundreds of leads through Facebook, Instagram, and LinkedIn ads.
-
Built a robust tracked sales funnel with an average of 5-7 interactions before someone was ready to enroll in the program.
-
5-6X ROAS (Return on Ad Spend) across campaigns, demonstrating effective budget utilization.
-
3-4X ROI (Return on Investment), highlighting strong profitability.
Thank you!
Let's Make Some Marketing Magic.
Thank you for exploring my work! Every project I take on is fueled by a genuine passion for connecting brands with their audience through creativity, strategy, and data-driven decisions.
If you’re ready to make some marketing magic or just want to chat about all things marketing, let’s connect—I’d love to hear from you!"
Multi-Stage
Launch Strategy
With advanced tracking, we determined the frequency and timing for each lead event to nurture a cold lead into a customer for their yearly program.
(hover here to learn more)
Paid Media Management
With a modest ad spend, we made the most of every click with our focus was on Meta Ads and retargeting on other platforms.
(hover here to learn more)
Lead Funnel
Creation
Due to team and technical challenges, we had to be creative on how to build lead funnels across platforms for tracking and retargeting.
(hover here to learn more)
Audience Management
List management, marketing automation, and real-time reporting for optimization was critical to the success of this multi-stage launch.
(hover here to learn more)
PROJECT OVERVIEW
Run Like Clockwork
How targeted ad strategies drove 5-6X ROAS and 3-4X ROI for Clockwork’s premier programs
Project Overview
Client/Company: Badass Marketing Moms
Role: Director of Content + Educational Programs
Timeline: Sept 2019 – March 2021
In my role as the lead ad strategist for Run Like Clockwork, I orchestrated the ad campaigns for their 10K Clockwork Accelerator Program launch, the inaugural Clockwork Bootcamp, and a suite of lead magnets like the Vacation Quiz. The goal was to build a robust marketing strategy that not only delivered high ROI but also set the foundation for long-term audience engagement and conversion.
The Challenge
Run Like Clockwork aimed to establish their flagship programs in a competitive market while maximizing return on ad spend and ensuring their tracking remained accurate during significant platform changes, such as Apple’s iOS14 update. This involved innovating ad strategies, refining content, and leveraging a full-funnel approach to boost conversions and overall program visibility.
My Approach
Strategy and Ideation: I developed and led ad strategies across Facebook, Instagram, and LinkedIn, focusing on building multiple lead and sales funnels that could engage and nurture both cold and warm audiences.
Funnel Creation & Automation: I spearheaded the creation of new landing pages and content pages, enhancing the user journey through meticulously designed marketing automation campaigns. This structured approach nurtured leads from initial contact to conversion seamlessly.
Project Oversight: Every landing, sales, and thank you page was audited for conversion optimization and tracking integrity. My oversight ensured each touchpoint in the customer journey supported the broader marketing goals effectively.
Advanced Reporting: During a time of significant change with iOS14 tracking updates, I implemented advanced tracking solutions to maintain the accuracy of campaign data. This enabled data-driven decisions and continuous optimization for better results.
(drumroll please...)
The Results
The three major launches I led were resoundingly successful:
-
Achieved a $5-$8 cost per cold lead for hundreds of leads through Facebook, Instagram, and LinkedIn ads.
-
Built a robust tracked sales funnel with an average of 5-7 interactions before someone was ready to enroll in the program.
-
5-6X ROAS (Return on Ad Spend) across campaigns, demonstrating effective budget utilization.
-
3-4X ROI (Return on Investment), highlighting strong profitability.
Thank you!
Let's Make Some Marketing Magic.
Thank you for exploring my work! Every project I take on is fueled by a genuine passion for connecting brands with their audience through creativity, strategy, and data-driven decisions.
If you’re ready to make some marketing magic or just want to chat about all things marketing, let’s connect—I’d love to hear from you!"